Beyond the significant reduction in time to sell, the perceived value of the properties increased.
Matteo GavazziCo-founder
From empty property to perfect listing in seconds
Send the photo of the real condition. RUUM's AI reveals the full potential of the property and you publish on the portal, WhatsApp or Instagram.
TESTIMONIALS
The real estate industry leaders are already here
Join the real estate professionals innovating with AI.
Matteo GavazziCo-founderThe adoption of an AI-based solution radically transformed our marketing approach.
Mônica BoscarinoHead of communications
The essential tool for our investors to perceive the ideal potential of their future property.
Rafael AscensoFounder and partner
With RUUM's Home Staging, this apartment gained visibility and the touch it needed. Bingo! We sold it!
Juliana FranciscoAssociate broker
HOW IT WORKS
A single platform that transforms the photos you already have into professional content that accelerates real estate sales.
Send the photo of the empty or cluttered property
Your phone or photographer's shot both work. The photo you already have is the starting point for high-quality visual content — no extra work.
Apply décor styles designed by architects
Styles carefully crafted by RUUM's architecture team. You don't need to understand décor, but if you want, you can still customize the result.
See the styles ↓
Turn the static photo into a professional video or post for Instagram, portals or your website
Transform the static image you already have into a reel, story or social media carousel with special effects, voiceover, soundtrack and more.
Voilà. From a plain property to content ready to publish where the buyer is.
MAGICMOTION
The photobecomes video
SCROLL TO EXPAND
Every generated environment can also become an animated video, ready for Instagram and WhatsApp, from a single static photo.
REAL VIDEO GENERATED BY RUUM
USE CASES
Handles every type of your listings
Bare floors, used properties, outdated décor. RUUM is ready for every real market scenario — new builds and resale.
Atelier: architect-reviewed design and finishes, for the high-end and luxury market.
SmartStage: AI staging tailored to the property buyer's profile.
Project: from bare floor to full finish, for units under construction or in stock.
ReStyle: when the current décor hurts more than it helps the sale.
Images of real RUUM client properties. Virtual staging, identified as illustrative in the listing.
STYLES
Styles created by real architects.
RUUM's architecture team creates styles that impress the most demanding leads, making prospects picture themselves in the property.
RESULTS
What changes in your listing
44% more leads on the same budget
Trevizan staged a newly delivered unit. The same campaign, with the same media investment, brought 44% more leads.
Read the Trevizan caseFrom years idle to sold
A house with great features sat listed for years without an offer. The staged listing brought a new audience — and the sale.
Read the Refúgios Urbanos caseSame property, rented before the competition
Two agencies listed the same property. Luagge closed the deal faster — the staged photo captured the lead.
Read the Luagge caseThe staging became content — and went viral
Costa Cesar turned the staging of a signature penthouse into an organic-reach Reel — qualified interest before any visit.
Read the Costa Cesar case
We saw a significant increase in engagement and visits for the properties we staged.
Visits increased quite a lot. And our buying client came through it as well.
We saw a significant increase in engagement and visits for the properties we staged.
Visits increased quite a lot. And our buying client came through it as well.
The adoption of an AI-based tool radically transformed our marketing approach.
AI helps us see the property in the future. Clients can better visualize the potential the property has.
The adoption of an AI-based tool radically transformed our marketing approach.
AI helps us see the property in the future. Clients can better visualize the potential the property has.
Capturing leads through the photo of a staged property is what brought the most results in closing deals.
RUUM's Home Staging was fundamental to increasing visits. We felt an immediate difference when comparing to the original photos.
Capturing leads through the photo of a staged property is what brought the most results in closing deals.
RUUM's Home Staging was fundamental to increasing visits. We felt an immediate difference when comparing to the original photos.
PRICING
Costs less than a stalled property
Start for free, no card required. Paid plans are available inside your account.
Free
Try it and publish your first listing
$0
- 10 AI-decorated images
- 1 animated video
- RUUM watermark
- Main rooms only
- Limited decoration styles
- No credit card required
FAQ
Questions from agents who list
Can I try it for free?
Yes. The Free plan has no time limit — use it without a credit card, see the result, and decide whether to upgrade only when you're ready.
Do the images look realistic?
The transformation happens directly on your photo — the original features of the property (floor, windows, view, proportions) remain intact. It's different from generic AI generations: décor styles are designed by RUUM's architecture team.
Can I use it on listing portals?
Yes. Virtual staging is identified as illustrative in the listing, the format accepted by portals. You also receive the original photo to publish side by side.
Won't the buyer feel misled?
The staging is always identified — the buyer sees the potential of the property, and the photo of the real condition remains in the listing. Transparency is part of the method.
What happens to the photos I send?
Your photos are used only to generate your images and videos. They do not become public RUUM material, and you can request deletion at any time, in accordance with applicable data protection law.
Do I need to understand décor?
No. You choose from ready-made styles, designed for the buyer's profile. The rest is on RUUM.
Can I cancel anytime?
Yes. No lock-in contract, no penalty, no billing surprises.
YOUR COMPETITOR ALREADY LISTS WITH STAGING
Send the photo of a stalled property and see what it becomes
Start free · No credit card